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Our Story

Dashi NYC is a brand started by two Japanese-Americans, Richard Kashida and Joseph Hirotsu. Having come from various restaurant/culinary backgrounds, the need to create what they thought was delicious and share it with the world became a common topic of discussion. Started in 2016, Dashi NYC became the vehicle and platform to showcase the creative urges and experiments of the partners.

Understanding various cultural differences, challenges and tastes, it has become their mission to present the modern take on traditional foods to the next level. Rooster Boy was created in 2018 as the starting point of this new adventure.

Dashi NYC and Rooster Boy serve as a platform to bring the best of all worlds together for some new, exciting, and tasty food concepts to you!